Tips For Designing Printed Promotional Material

The art of designing printed promotional material involves understanding your target audience and making sure that each aspect of the piece represents the company. Whether you’re designing clothing for women or a business card for men, knowing your target market can make a huge difference when it comes to the design of your print item. …

Embroidered Company Uniforms Are Worth Their Weight in Gold

If your company’s logo and other company details are a key part of your overall brand identity, consider investing in custom embroidered company uniforms. These customized uniforms serve as walking advertisements for your brand, providing ongoing exposure for your business. Employees wearing custom embroidered company uniforms are easily identifiable, which increases customer visibility and trust. …

Using Screen Printing in Making Marketing Material

When you print marketing material, the first thing you want to do is to choose the audience you want to reach. Many companies use a specific target audience to reach their target customers. For example, REI targets outdoor enthusiasts, while flower shops, bookstores, and even auto shops seek to reach out to a wide variety …

Business Branding at Boise Printing Company

The first step in developing a business brand is identifying your target audience. Creating a buyer persona based on data and research will help you create an authentic image of your ideal customer. When you’re just starting out, it may be helpful to check out your competition’s social media presence and even interview potential customers …

Trainings and Effects of Graphic Designs

The historical backdrop of Graphic Design traces all the way back to antiquated times, and can be followed from the caverns of Lascaux in France to Rome’s Trajan’s Column. Its underlying foundations can likewise be found in the enlightened original copies of the Middle Ages, as well as the neon indications of Ginza, Tokyo. In …