Advertising tools are what make your business advertising and marketing efforts profitable. Tools are tools that make a business more successful, such as a business blog or Facebook page. These tools can be the difference between a struggling business and one that is highly profitable. A number of tools are available to businesses for marketing campaigns, but not all of these tools will work. Here are a few marketing tools to help you decide which ones might be right for your business.
Facebook Business Tips: Use Facebook Live Video. Schedule videos to air at specific times. Use Audience Insights for detailed information about your audience. Use Facebook Live TV to broadcast your business page video. You may also use Facebook Live TV as a way to promote contests and specials.
Twitter Business Tips: Use Twitter to share quick summaries of blog posts and related tweets. Use the hash tag to promote your video content. Post your live videos to your own website as well as to popular social media outlets. Have a button that encourages viewers to subscribe to your RSS feed. Using the feed button encourages your followers to read your blog posts and tweets.
YouTube Business Tips: Add a “Viducule” button to your website. Use YouTube’s “Play with Media” feature to post your YouTube videos. Encourage viewers to subscribe to your RSS feed. Organize your website and social media accounts in a specific way. Update your blog posts and videos regularly. Consider syndicating your blog posts and videos to social media outlets.
Google+ Business Tips: Don’t use the word “business” in your URL. Instead, use a keyword phrase that describes what you are promoting. For example, if you are promoting an e-book on decorating your home, use the keyword “decorating.” If you want people to visit your Facebook page and visit the blog post, instead of using “business page,” try using “business page” or “professional page.”
Twitter Business Tips: Don’t add your Twitter Handle to your blog and website URL. Don’t link your Twitter Handle to your business’ page or your website. Don’t use WordPress Meta Tags or WordPress keywords in your blog or website text. To learn more, visit this page and follow the instructions.
Google+ Business Tips: Don’t add your personal profile picture at the top of your Google+ business page. Also, don’t add your business page URL at the top of your Google+ profile picture. Instead, add a relevant keyword at the bottom of your Google+ profile picture.
Google+ Business Tips: To encourage sharing and to make sharing easy, share articles you’ve written with your Google+ friends. Don’t publish articles to your official blog until you’ve posted them to your Google+ page. Don’t let Google+ ads manage your ads. In the Ad Manager section, click the link “Budget,” select “ads-managed” and then click “Share now.”